Peer Response 2

I recently read Mari’s post on Apolo Anton Ohno’s endorsement of Vicks DayQuil and NyQuil. She did a good job at describing the content of the commercial, as well as providing the links to the two commercials he appears in. Apolo’s commercials along with similar commercials featuring popular snowboarder Lindsey Jacobellis were very effective way of advertising for Vicks. These commercials not only advertised the Vicks products but also the 2010 Winter Olympics. I agree with Mari when she said that Apolo was an appropriate choice for the endorsement. He is the most decorated American Winter Olympian of all time. I also agree with Mari that Vicks is capitalizing on both the popularity of Apolo and the Winter Olympics.

I am assuming that most winter Olympians have battled with the common cold whether it is during competition or training. It is hard not to be able to relate to this commercial, I don’t know anyone who has not had cold at some point. It is easy to believe that if this product works for Apolo then it will work for the average American. In my experience, DayQuil and NyQuil work very well at combating the symptoms of the common cold. I am a strong believer in “the nighttime, sniffling, sneezing, coughing, aching, fever, best sleep you ever got with a cold…medicine”.